Worldwide: TWPN says its listings give agents affordable access to Sky TV exposure..
If you’ve ever considered advertising your properties on TV but baulked at the huge cost then a recently-launched property portal is claiming to be the first to offer agents a more affordable way to achieve it.
The World Property Network (TWPN.com), which is both a UK and overseas property portal, has partnered with Property TV on Sky channel 238 to create regular 20-minute shows fronted by presenter Oliva Cox that showcase client agents’ properties.
Branded as TWPN TV it claims the broadcast deal is a first for the UK property market because it offers agents access to a UK audience on Sky.
TWPN claims the series of programmes, which will run over a 14-week period, has a potential audience of over half a million viewers. Agents who sign up to the show will get help from TWPN and Sky to script and organise the filming.
“With the advent of smartphones, tablets and catch-up/on-demand technology, we believe TV exposure is ‘a must’ for all forward thinking estate agents and property developers in the current, fast-changing global property marketing scene,” says TWPN founder and former airline captain Peter Mansfield.
“We hope to lead the way in making TV accessible and ‘the norm’ for agents to showcase their properties.”
TWPN says it currently lists some 1,750,000 properties across the globe from some 24,000 agents, which it has gained in part by offering an initial and free six-month listing on the site.
Watch the first episode of the TV series.